Monday 20 February 2012

What Direction will it go?

About 50 years from the frenzied crazy hysteria that was beatlemania, it seems it continues with any new boy band that emerges. Assisted by an intense media interest and growing popularity of social networking sites such as Twitter and Facebook where fans can now interact with their ‘idols’. It’s getting a little bit mental.



These images were taken on Salford Quays when One Direction from X Factor fame visited for a routine interview to plug their latest single.



Thanks to the coincidentally timed school holidays, the kids flocked in their hundreds just to catch a glimpse of this well manufactured group. My ears were pierced by squeals and screams before they even arrived, but when they did all hell broke loose. A human barricade was formed around the car park to keep them away from the group, security using megaphones to control the pack. As they were rushed into the radio station, tears fell from the faces of the young girls reaching out for a hoping in touching one of them. WHAT?



I have no doubt that the 5 lads in this boy band have a passion for music, and no qualms with their fame, but where has it come from. How has this intense attention for them emerged? Maybe I need to be a 14 year old girl to understand it. Or is it just flawlessly conjured PR work. 






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